Para · in-person go-to-market
We send trained people to the events your buyers go to.
Para works like an API for expert humans. Tell us what you need from in-person events over the next two quarters. We chart the events, keep the ones where your buyers are, and send a trained rep to each, in any city.
Seven startups send us to their events today.
POST /requests
{
"company": "Inspection software for US utilities",
"goal": "Meetings with heads of asset integrity",
"window": "January to June 2027",
"bar": "25% buyers, at least 50 of them"
}
200 OK
{
"events_charted": 31,
"events_kept": 5,
"reps_trained": 4,
"each_event": "a brief the night before, every conversation captured, follow-ups in 24 hours, the Field Report in two days"
}01 · Why in person
Your industry decides in person. Being there is expensive, so most founders are not.
So the trip gets skipped, or someone flies in unprepared and comes home with a stack of business cards.
02 · How it works
Five steps, from your goals to a trained rep at each event.
Goals
We start with what you need from events in the next two quarters: meetings with buyers, partners, hires, or a read on the market. Each goal gets a low and a high case, agreed before anyone travels.
The event map
We chart every event in your industry for those two quarters: the dates, the city, who attends and what it costs to go.
Buyer overlap
Each event gets a score: the share of its attendees who match your ideal customer profile. It comes from attendee and registrant lists, exhibitor and speaker lists, and the organiser's own audience breakdown. We also count the buyers and the cost of each conversation. Events above the bar we agree with you make the list.
Reps, trained
For each event on the list we pick a rep by city, industry and availability, and train them on your company: your one sentence, the pitches, the questions to ask, the people to meet. New reps do their first event as a shadow shift with one of us. Where we can, the same rep covers your repeat events, so the relationships carry from one to the next.
Your goals, met
At the event the rep meets your buyers and captures every conversation as it happens. Follow-ups go out in your name within 24 hours, the Field Report lands in two days, and we report against your goals at 7, 30 and 90 days.
03 · The event map
Two quarters of events, scored for your buyers.
An example: a startup selling inspection software to US utilities, January to June 2027. Each dot is an event. Higher means a larger share of its attendees are buyers. Bigger means more buyers in total.
Then each event gets a rep.
Picked by city, industry and availability, and trained on the company before the event.
| Number | When | Event | City | Rep |
|---|---|---|---|---|
| 1 | Feb | Utilities trade show | Austin | A Houston rep who has sold to utilities |
| 2 | Mar | Asset integrity conference | Houston | The same rep |
| 3 | Apr | Grid operations summit | Chicago | A Chicago rep who has sold inspection services |
| 4 | May | Inspection technology expo | Las Vegas | A Los Angeles rep, on a shadow shift with one of us |
| 5 | Jun | Utility drones and robotics forum | Denver | A Denver rep who has sold field software |
The events, numbers and reps in this example are illustrative.
04 · What comes back
A repository for the engagement, with every conversation in it.
- One private GitHub repository per client. You own it when the engagement ends.
- A page per person met: who they are, what they said, what we promised, the next step, how warm.
- One table of everyone met. The Field Report within two days, and the follow-ups, approved by a person before they go.
- An agent that answers from the record. Ask who was interested, what people said about pricing, or who was promised a demo.
Your repository
your-company/ ├── plan/ goals, the event map, the scorecard ├── research/ each event and its buyers ├── capture/ every conversation, as it happened ├── people/ a page per person met ├── leads.csv everyone met, in one table ├── report/ the Field Report ├── follow-ups/ drafted in your name └── agent/ ask the record anything
The scorecard · agreed before the event
A low and a high case for every goal.
| 7 days | Contacts in your CRM, follow-ups sent, meetings booked |
| 30 days | Calls held and introductions accepted |
| 90 days | Deals that trace back to the event, and the next events scored the same way |
05 · Who it is for
Companies that grow through in-person events, at scale.
Seed to Series B startups that sell in person, and founders outside the US whose buyers are in it. These are the events we have mapped so far, by industry.
- Robotics and hardware
- Automate, RoboBusiness, Humanoids Summit
- Industrial and manufacturing
- IMTS, FABTECH
- AI agents and infrastructure
- AI Infra Summit, SF Tech Week
- Voice AI
- VapiCon
- Fintech and payments
- Money20/20
- Energy and utilities
- IEEE PES
- Insurance
- WSIA, APCIA
- Enterprise software
- SuiteWorld
- Legal tech
- ClioCon
- Customer service
- CCW, ICMI
06 · Where we are
Seven clients today. We open the marketplace at one hundred.
7 of the first 100 clients
- Until then, an agency. Every person who goes to an event for a client is chosen and trained for that event: their industry, the events they have worked, a scored shadow shift.
- The founder works closely with every rep, before the event, at it, and on the Field Report.
- One client per category at every event. We do not take two companies that compete with each other.
- Reps attend as themselves and say who they represent. Everything we learn for you stays with you.
The first call
Bring your deck and your next two quarters.
The first call is the discovery call. We talk through your goals and the events in your window.
Book a discovery callOr write to akhil@getpara.ai. To work events for us: join.getpara.ai.